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Kosei means personality in Japanese. We champion individuality and this concept connects to our deep rooted mission of encouraging authenticity in people. We believe that through creativity, individuality and diversity can be expressed fully. That is the essence of the Kosei Pack. We play with newness and fresh elements in the form of new material comb and design approaches. The combination of fluffy and shiny textures and colour breaks usual codes and moves us forward as a design pioneer in the sneaker game. Our beloved silhouette Wave Rider β is in premium mesh and suede, with richness of details.
Kosei means personality in Japanese. We champion individuality and this concept connects to our deep rooted mission of encouraging authenticity in people. We believe that through creativity, individuality and diversity can be expressed fully. That is the essence of the Kosei Pack. We play with newness and fresh elements in the form of new material comb and design approaches. The combination of fluffy and shiny textures and colour breaks usual codes and moves us forward as a design pioneer in the sneaker game. Our beloved silhouette Wave Rider β is in premium mesh and suede, with richness of details.
Inspired by nature, Wave is a unique midsole technology that provides both cushioning and stability###A mid-sole material that delivers excellent softness and rebound next to being very durable.###An engineered approach to minimise the rapid acceleration and decelaration of the foot during transition, creating the smoothest ride possible.###An extremely durable Mizuno carbon rubber that allows for longer wear in high impact areas and gives more traction at the heel strike.###Inspired by nature, Wave is a unique midsole technology that provides both cushioning and stability###A mid-sole material that delivers excellent softness and rebound next to being very durable.###An engineered approach to minimise the rapid acceleration and decelaration of the foot during transition, creating the smoothest ride possible.###An extremely durable Mizuno carbon rubber that allows for longer wear in high impact areas and gives more traction at the heel strike.
